Puhra  is a professional cosmetic line, formulated for the well-being and beauty of the face and body. Puhra's philosophy is based on nourishing the skin, recovering homeostasis (balance) and cellular renewal. Puhra products are characterized by their dual effect: not only do they provide nourishing and healing ingredients to the skin, but they stimulate it to regenerate and repair itself. Puhra was born from the desire to provide professionals in the sector with the best functional cosmetics for the skin, and to provide them with specific training in their use. The new natural-based cosmetic line is formulated to minimize the risks of skin irritation and sensitization. In this regard, all products are subjected to a Challenge Test during the formulation phase, a procedure through which the aim is to evaluate the minimum percentage of preservatives capable of preserving the product and minimizing adverse reactions. The entire Puhra line is free from allergens from perfumes and potentially allergenic substances. The line is microbiologically tested, paraben-free, free from nickel, mineral oils and petrolatum. Puhra is formulated and produced in Italy following GMP "Good Manufacturing Practice" standards.